We recommend a market and positioning analysis. This serves as a basis for the new concept of the business.

• Market gaps and market opportunities
• Demand characteristics
• Suitable concept for the location

How do we proceed? What information is included in the analysis?

• Analysis of micro and macro location
• Market analysis
• Comparison of competitors
• Review of the business model
• Development of a vision - a unique selling proposition
• Definition of the future price structure and capacity planning for logistics and gastronomy
• Staffing plan
• Planning the use of operational resources
• Budget & profitability planning

We recommend that you conduct an operational analysis with well-founded answers to the following questions:

• • Is there a need for optimisation?
• Which measures or work processes can increase profitability and sustainably reduce costs?
• What measures are necessary to achieve a rapid increase in turnover?

How do we proceed? What information is included in the analysis?

The operational analysis will be neatly structured, reader-friendly and practically oriented. This report will paint a clear picture of the operation in order to subsequently take the right measures. In other words:

Completely analysed,
from top to bottom.

• Market and competitor analysis
• Benchmark comparison of operational key figures
• SWOT of the business and individual departments
• Catalogue of measures and the economic impact

Aim of the Mystery Checks:

Of course, nobody knows your business as well as you do. You will notice some deficiencies yourself first, e.g. wear and tear or defects in the equipment. Additionally, we focus our attention on:

• other deficiencies, such as weaknesses in process flow or inconsistencies in service
• the quality of your institution's services
• the customer experience

How do we proceed?

Your establishment is tested inconspicuously in all guest areas and on the basis of defined criteria catalogues. The "Mystery Check" report is compiled in detail and discussed with you. In this way, weak points and potential for improvement are uncovered with regard to service, facilities and offers.

We check:

• Appearance inside and out
• Competence, attentiveness and flexibility of the service staff
• Services offered
• ADN from operations and the customer experience and ADN from the concept

We recommend a feasibility analysis! This supports the decision on project implementation and provides well-founded answers to the following questions:

• What is the profitability of the project at the specific location?
• What strategic positioning will lead the operation to economic success?
• What result will the business achieve? How high is the enforceable rent? What return can be expected?

How do we proceed? What information is included in the analysis?

• Analysis of micro- and macro-location
• Market analysis
• Competitor comparison
• Development of a vision - a "Unique Selling Proposition”
• Definition of the future pricing strategy and planning for logistics and gastronomy
• Budget & profitability planning
• Recommendation as to whether your project can be carried out successfully or not.